HEALTH PROMOTION FOR TUBERCULOSIS ON INSTAGRAM SOCIAL MEDIA; A PRELIMINARY STUDY

Background: After COVID-19, Tuberculosis (TB) will become the second deadliest infectious disease in the world. Health promotion activities on Instagram social media can be used to control TB. So far, no research has described an Instagram account focusing on campaigns about TB disease. Methods: To find the Instagram account by using the search bar on Instagram social media, enter the terms "tuberculosis," "TBC," and "TB" on April 30, 2024, then identify based on the number of posts, number of followers, and number of following the other Instagram account. Results and Discussion: 55 Instagram accounts were found, with the most posts totaling 1,644, the most followers numbering 20,400, and the most following other Instagram accounts totaling 1,736. While the average number of posts is 147, the average number of followers is 1,388, and the average number of followers on different Instagram accounts is 169. Conclusion: From the Instagram accounts found, both in terms of the number of posts, the number of followers, and the number of following other Instagram accounts, the numbers vary greatly; it is proven that there is a vast difference between the highest number and the average, this means that Instagram account management needs to be managed professionally by paying attention posting schedule, exciting content to gain followers, and following other Instagram accounts that discuss TB disease. So that TB health promotion activities on Instagram and social media can be achieved effectively and efficiently. Keywords: Health Promotion, Tuberculosis Diseases, Social Media, Instagram.