A STUDY OF LINGUISTIC LANDSCAPE IN SITUBONDO’S MARINE TOURISM

Situbondo is one of the regencies in East Java Province known for its captivating marine tourism. Local managers and the government continuously make efforts to attract both domestic and international tourists. One of these efforts involves developing facilities and services for tourists, such as directional signs and informational boards to assist them during their travels. Given the importance of these signs, the language used in them becomes interesting to examine. The use of language on these signs at tourist sites can be analyzed through the lens of linguistic landscape analysis. This study aims to classify the language variations used in the linguistic landscape and linguistic landscape functions in directional signs or informational boards found at tourist sites in Situbondo, East Java. The method used in this research is qualitative. Data collection was carried out through observation and documentation at ten selected tourist sites in Situbondo. Subsequently, the data were analyzed through three steps: data reduction, data presentation, and finally, drawing conclusions/verification. A total of 291 data were obtained. The analysis results show that the use of language variation in the linguistic landscape in Situbondo’s marine tourism is dominated by Indonesian Language in all of the three forms of language use: monolingual, bilingual, and multilingual. Besides Indonesian, there are also other language variations, namely English, Arabic, Madurese, Latin, Greek, Dutch, and Javanese, each of which has a specific symbolic function in this linguistic landscape research.