MYTH AND IDEOLOGY IN SMARTPHONE ADVERTISEMENT: SEMIOTIC STUDY

In human life, humans will always communicate with other human beings. Speaking is the main factor in starting a conversation between 2 or more people. By using language, humans can share, socialize, and express their feelings to each other. In communication, humans have various kinds of language variations. The use of language includes sounds, gestures, and cues with patterns and meanings. There are two types of communication: verbal and nonverbal. Without sound, nonverbal communication can be hand gestures, whistles, signs, flashing lights, etc. Oral communication uses language as a tool both orally and in writing. Language style is the subject of a study published in “A Sociolinguistic Analysis of Language Style Used by Niki, Zach, and Dan on Zach Sang Show YouTube Channel.” The five language styles put forth in Martin Joos’s theory serve as the foundation for the examination. I collect the data using a qualitative method, which involves watching a YouTube video, taking notes on the script, and listening to Niki, Zach, and Dan's discussion to learn about her language usage. The comments and statements made by Niki, Zach, and Dan on Zach Sang Show's YouTube channel served as the study data source. These were to be descriptive evaluations using the script as a guide. Later, I categorize them according to the language style used in the Zach Sang show video with Niki, Zach, and Dan after which I identify the most prevalent language style. This investigation has two findings. Learn about all five categories of language styles first. Second, I discovered the most dominant language style.