REPETITION AS A STRATEGIC DISCOURSE DEVICE IN THE INDAH G VS. FELIX SIAUW DEBATE ON LGBT TOPIC

In the digital era, the rapid growth of digital content has resulted in the creative transformation of talk programs and podcasts into video content that is available on platforms such as YouTube, Instagram, TikTok, and others. Therefore, with a wide variety of genres to choose from, content creators can creatively develop their content to attract their audiences. A notable example channel is The Indah G Show on YouTube. This channel provides podcast videos inviting guests to discuss sensitive and controversial issues that frequently captivate the interest of online viewers. This study explores the use of critical discourse analysis to examine the role of repetition as a discursive strategy that Indah G. and Ust used. Felix in a YouTube debate titled “PRO LGBT vs. ANTI-LGBT Ft. Ust. Felix Siauw | The Indah G Show.” The analysis focuses on how repetition serves as a tool for discourse domination, enabling the speaker to assert control over the narrative, alter the audience’s perceptions, and reinforce particular viewpoints within the debate. This qualitative research approach involves transcribing the video, analyzing the repetition aspects, and categorizing the type of repetition used based on Gerard A. Hauser’s Rhetorical Theory. The findings demonstrate that repetition is not just a rhetorical device but a powerful persuasive tool, playing a pivotal role in defining the ideological boundaries of the discussion and shaping the audience's understanding of the issues at hand.