ROMANTICIZING POVERTY: A CRITICAL DISCOURSE ANALYSIS OF THE LYRICS ‘LOYO JOGJA ISTIMEWA’ BY NDARBOY GENK

This study focuses on the analysis of the song lyrics "Koyo Jogja Istimewa" by Ndarboy Genk, which reflects issues of poverty and gender relations in the sociocultural context of Indonesia. The background of this research stems from the phenomenon of romanticizing poverty in music, where lyrics often portray social injustice in an entertaining yet detrimental manner. The primary aim of this research is to uncover how the lyrics represent poverty and gender inequality through the lens of Critical Discourse Analysis (CDA) as developed by Teun A. van Dijk. The method employed in this study is CDA, focusing on the analysis of superstructure, macrostructure, microstructure, and social cognition. The data is centered on the lyrics of Ndarboy Genk's song titled "Koyo Jogja Istimewa." The results of the analysis reveal that the song lyrics frame poverty in a romantic narrative, positioning women as figures who must accept the condition of impoverished men. This creates a mindset that poverty is something to be accepted as long as love exists while overlooking the inherent inequalities. The conclusion of this research is that the song "Koyo Jogja Istimewa" shapes and reinforces discourse surrounding poverty and gender in society.